iJustine Since 2002

Meet iJustine

From a curious kid tinkering with HTML in Pittsburgh to a full-fledged internet icon and tech messenger, Justine Ezarik better known as “iJustine” has spent nearly two decades redefining what it means to be a creator in the digital age.

Justine Ezarik, known online as iJustine, is a trailblazing digital creator, producer, author, and tech personality who helped define what it means to be a content creator in the 21st century. With her infectious enthusiasm for technology and her authentic storytelling style, she has built a career that spans nearly two decades, becoming one of the internet’s most enduring and influential figures.

Early Life & Education

Born on March 20, 1984, in Pittsburgh, Pennsylvania, Justine grew up fascinated by computers, design, and technology from an early age. She is the oldest of 3 girls and as a child in the ’90s, she began teaching herself HTML and graphic design, and building websites long before social media existed.

After high school, she attended Pittsburgh Technical Institute, where she graduated in 2004 with a degree in Multimedia. Her creative eye and tech knowledge led her to freelance work in video editing and graphic designs, skills that would later become the backbone of her YouTube success.

A young girl with blonde hair in a ponytail, wearing a pink patterned sweatshirt, stands next to a wooden chair and covers her nose and mouth with her hands, with a playful or surprised expression.
A smiling blonde woman in a black off-shoulder top and black pants kneels next to an Apple iMac computer, with her left hand resting on her knee and her right hand supporting her chin, against a plain gray background.
Young woman with blonde hair holding a white bowl, sitting in an office with wooden cabinets in the background, on a YouTube video titled "Oatmeal Project."
Young woman with long blonde hair sitting on the floor, holding an iPad and an Apple Power Mac G4 Cube computer.
A woman on a bus wearing a hat with a mounted camera, holding a compact camera, smiling at the camera, with a roadside landscape visible through the window.

Rise to Fame

In 2006, Justine posted her first YouTube video — a small step that would lead to a massive career. But her real breakthrough came in 2007, when she became one of the first people to lifecast her everyday life 24/7 through Justin.tv, years before Twitch and IRL streaming became mainstream.

She also found herself as a finalist on the Yahoo! Talent show, an experimental online competition that showcased emerging digital personalities. Hosted on Yahoo’s video platform, long before YouTube had fully dominated the space, the series aimed to find the next breakout internet star through viewer voting and short-form creative challenges.

Though the Yahoo! Talent Show was short-lived and unfortunately she didn’t end up winning, it marked a pivotal early moment in Justine’s career — one that proved her creative instincts and screen presence could captivate audiences across platforms. It was a glimpse into the possibilities of her future in content creation future.

Not long after in 2007, she uploaded a video called “300-page iPhone bill,” documenting her massive AT&T phone bill after getting the first iPhone. The clip went viral overnight, racking up millions of views and earning coverage on global news outlets.

With her new found fame and confidence that there was a future in online video creation, she continued to upload videos on any website that would allow. Realizing this was a new internet era where anyone could broadcast their life to the world. But, could she make this an actual career?

Three people at a comedy talent show, with one woman holding a Yahoo Talent Show sign and cheering.
A young woman wearing a white and blue baseball cap with cartoon characters and a BT headset with a microphone.
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A woman in a green shirt and striped cap holding a smartphone in a busy store or event.
Television news interview with Justine Ezarik, a YouTube star, on KTLA 5 news channel.
A young woman with long blonde hair wearing a pink hoodie sits at a table during a video recording or interview, with a white background and professional camera equipment in the foreground.
A smiling woman in a blue leopard print top being recorded on a camera with a microphone overhead.
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Career Expansion & YouTube Legacy

Following her viral moment, iJustine transitioned from posting silly one off videos to producing more polished, edited videos that showcased her personality and passions. She made videos on everything from technology, Apple products, gaming, travel, and lifestyle content.

Her YouTube channel, launched in 2006, now has over 7 million subscribers and over a 1.5 billion lifetime views. Over the years, she has built a reputation as one of the internet’s most trusted voices in tech, known for her authentic reactions to new gadgets and her ability to explain complex technology with clarity and excitement.

Beyond YouTube, Justine has appeared on television and streaming shows, including The Vampire Diaries, Criminal Minds, Law & Order: SVU, The Guild, The Celebrity Apprentice, Chopped, The Wedding Ringer, Annoying Orange and Escape Routes. She also has competed and hosted an episode of the Price is Right!

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A smiling woman with long blonde hair holding a microphone with an Xbox logo, wearing a camouflage shirt and black jacket, in a dark indoor setting.
Woman wearing sunglasses and military-style tactical vest, holding a rifle, amid smoke or dust
A smiling woman with long blonde hair holding a microphone with a 'PRO AM' logo, wearing a white short-sleeved knit top and a smartwatch, standing outdoors with a dark blue sky in the background.
A woman smiling and holding a baseball bat in a room with corrugated metal walls, a chair, and a mirror.

A lifelong gamer, she also hosted numerous Call of Duty events, championship broadcasts, major launch livestreams, and appeared in the cinematic Black Ops II live-action trailer, “Surprise,” directed by Guy Ritchie and featuring Robert Downey Jr. — she has noted on many occasions as this project being a dream come true to be featured in her favorite video game. She was also the host of the first ever Fortnite Pro-Am and one of 3 people who own a life size Xbox refrigerator.

In 2015, she published her New York Times best selling book, I, Justine: An Analog Memoir — a candid reflection on her early days online, the challenges of being a woman in tech, and how she stayed true to herself while navigating fame in the digital world.

She hosted many various web shows including multiple seasons of AOL’s Hardwired that combined documentary-style storytelling with iJustine’s signature curiosity and energy. She met with inventors, engineers, and entrepreneurs to give audiences an inside look at how cutting-edge tech is built and why it matters

In 2016, she appeared as a judge on NBC’s The Celebrity Apprentice, hosted by Arnold Schwarzenegger. She brought her trademark creativity, professionalism, and tech-savvy energy to the boardroom.

She’s made guest appearances on Good Morning America, Live with Kelly and Ryan and been featured in Forbes, New York Times, People, Fast Company and more.

A woman with long blonde hair and a white top holding a book titled "I, Justine" by Justine Ezarik, smiling at the camera against a plain white background.
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Book cover titled "I, Justine: An Analog Memoir" featuring a young woman with long blonde hair sitting cross-legged, smiling, with a vintage computer on her lap, wearing a black top and blue jeans.
A blonde woman smiling and holding a book titled "Lustice" in front of a green background with the words "Barnes Noble" and a website URL.
A woman with long blonde hair speaking at an awards ceremony, holding a trophy in one hand, standing in front of a colorful background with stage lighting.
A woman holding a small white dog dressed in a black tuxedo costume, at an event with a green backdrop and a sign that reads 'World Dog Awards'.
Large screen displaying a presentation slide with a headshot of a young woman with long, straight, light brown hair smiling at the camera. Text on the slide reads "Justine Ezarık aka iJustine" in large red letters and "Host, YouTuber" in smaller yellow text. A woman stands to the left of the stage, near the screen, in a jacket and dark pants. The stage has purple and blue lighting.
Two women standing on stage with microphones, celebrating and smiling. One woman wears a black lacy top and black pants, the other wears a gold sequined dress and is holding a card that says 'JAY SHETTY'.
A woman in a pink dress standing next to a young man in a blue patterned shirt on a stage with a large screen in the background.

Awards

Throughout her career, iJustine has earned numerous accolades as well as one particularly adorable award for her beloved dog, In 2011 she won a Webby Award for Best Web Personality/Host and in 2015, she received the Streamy Award for Best Technology Creator. Most recently in 2024 and 2025 she was named a Forbes Top 50 Creator.

And proving that talent runs in the family, Matty, her Bichon/Poodle and frequent co-star, earned the title of  2016 “Puppy of the Year” at the World Dog Awards presented by George Lopez.

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A woman in a bright pink suit standing inside a colorful, illuminated tunnel exhibit at a convention or event.

Modern Era & Recent Work

In 2020, Justine launched the “Same Brain” podcast with her sister Jenna Ezarik, where the duo discuss new technology, gaming, and creative trends. The podcast quickly became a fan favorite for its mix of humor, insight, and sisterly chemistry.

Her content has continued to evolve with the times, embracing short-form video, AI storytelling tools, and emerging creator technologies. She’s become a fixture at events like WWDC, CES, and other major conventions, often appearing as both host and featured guest.

For the last few years she has also served as one of the official hosts of CES. From the show floor to official livestreams, she has covered everything from next-generation smart devices and wearable tech to creative tools and future-forward design, offering context that bridges consumer excitement and technical insight.

Her continued involvement with CES reflects her role as a tech ambassador for the creator generation — someone who not only understands innovation but lives it every day through her work, content, and community.

A woman with long red hair smiling, wearing rings and a necklace, in front of a pink and green blurred background with the text 'Forbes Top Creators 2023'.

In 2023, iJustine partnered with leading camera and production accessory brand Kondor Blue to launch her own signature collection of pink tech cables and accessories. Designed for creators, filmmakers, and tech enthusiasts, the line brought a touch of personality and color to the creator workspace.

In 2024, The Verge profiled iJustine as “one of YouTube’s original stars,” emphasizing how her curiosity and consistency allowed her to outlast nearly every trend and platform shift. In 2025, she was officially recognized on the Forbes “Top Creators 2025” list, ranking #44 among the most influential digital creators worldwide — a testament to her longevity, relevance, and impact in a constantly changing industry.

Promotional graphic for CES 2025 featuring hosts Justine Ezarik and Brian Tong with a colorful abstract background and the CES logo.
A woman with long blonde hair in a pink top stands behind a transparent table at a CES event, smiling and gesturing with her hands. A laptop, coffee mug, and some small items are on the table. The background features a blue textured wall with circular and rectangular patterns, and the CES logo is visible on a round table in the foreground.
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Brands

She has also collaborated with some of the most iconic brands in the world. Her partnerships span consumer tech, gaming, lifestyle, and entertainment, making her one of the most versatile and trusted figures in the creator space. Projects range from tech reviews, hosted events and red carpets, commercials and other various integrations. Most notably she’s collaborated with Apple, Microsoft, Google, YouTube, Adobe, Sony, Nintendo, Xbox, Best Buy, Qualcomm, Samsung, AT&T, NFL, John Deere, LG, TCL, DJI, Insta360, Amazon, AirBnb, Porche, Ford, Rivian, Jeep, Cadillac, Lorel L'Oreal and so many more!

Two smiling people, a woman in a pink blazer holding a microphone and a man in a black jacket, each wearing colorful wristbands, standing in front of a colorful Super Mario Bros-themed poster and green hedge background.
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Interviews

Throughout her career she has has conducted interviews with some of the most influential figures in tech — Tim Cook (Apple CEO), Sundar Pichai (Google CEO), Daniel Ek (Spotify CEO), RJ Scaringe (Rivian CEO), Phil Spencer (Xbox CEO), Christiano Amon (Qualcomm CEO), Brian Chesky (AirBnb CEO) Shigeru Miyamoto, Panos Panay, Craig Federighi, Greg Joswiak, and many more!

Two people taking a selfie outdoors under a shaded area, with one making a peace sign gesture.
A woman sitting cross-legged on the floor surrounded by Best Buy shopping bags and unopened boxed electronics, smiling and holding a blue Best Buy bag with tissue paper inside.
A woman stands in front of a Cadillac logo backdrop being filmed in a studio, with professional camera equipment and lighting overhead.
Woman crouching in a desert landscape, wearing a virtual reality headset, holding a drone controller with drone on the ground, under a clear blue sky.
Woman holding a LEGO Super Mario set box with LEGO Super Mario bricks and figures on the table, including mushrooms, clouds, and characters from the game.
A woman in a pink dress and matching high heels sits on a chair, holding an open magazine titled 'MACWORLD' against a black background. She is smiling and looking at the camera.
A woman standing in front of a large green John Deere tractor on a farm field under a partly cloudy sky.
A woman in a white Brazilian Jiu-Jitsu gi tying her purple belt.
A female athlete standing on a winners' podium holding a gold medal at a Jiu Jitsu competition, with a large logo featuring a globe and the initials "JB" behind her.
A diver underwater inspects a submerged structure with inscriptions, including the word 'HEIAN.'

Away from the cameras and keynotes, Justine channels her energy into two pursuits that challenge both her mind and body — Brazilian jiu-jitsu and scuba diving. iJustine trains regularly in Los Angeles and during her travels. Her love for scuba diving has taken her all around world — from the waters of Hawaii and Japan to tropical reefs in the Caribbean and most notably to dive the wrecks of Truk Lagoon.

These worlds, though vastly different, share a common thread: curiosity. Whether she’s testing a new iPhone on the ocean floor or analyzing data from a training session, iJustine continues to show how innovation, movement, and discovery are all connected.

Today and Beyond

From her early days pioneering YouTube to becoming one of the most trusted voices in technology, iJustine has built a career defined by curiosity, creativity, and longevity. For nearly two decades, she’s bridged the worlds of tech, gaming, travel, and storytelling — inspiring millions to explore how innovation shapes everyday life.

Her journey from uploading her first video in 2006 to being named one of Forbes’ Top Creators in 2025 reflects a rare blend of adaptability and authenticity. She’s evolved alongside the platforms she helped define, always staying true to her voice while embracing new tools — from livestreaming and drones to virtual reality, AI, and cinematic content production.

Looking to the future, iJustine plans to expand her storytelling beyond traditional formats — exploring AI-driven creativity, immersive experiences, the rise of health tech, and cross-platform collaborations that redefine how audiences connect with technology and creators alike.

Person scuba diving underwater, wearing mask and breathing apparatus, with coral reef visible in background.